Importance of White Space

22 Jan

According to Reep (2006), white space refers to the area on a page that has neither text or graphics. Instead of being seen as a waste of space, publishers and designers regard white space as important component in publishing as it helps readers process information more efficiently.

Here is a simple video explaining and demonstrating the use of white space:



Reep, D. C. 2006, Document design, Pearson/Longman, New York

TheCrookedGremlins, 2008, Kinetic Typography – Whitespace.  Available at: <> [Accessed 22 January 2011]


Conformation of Print Publications

2 Jan

Judging by the amount of online content that has been generated loudly defending how print is so much alive and not dead, one needs only make a wild guess at how well the industry is in reality doing.

Sure there is some truth to claims like how there will always be readers preferring the tangible copy to digital, especially the older folks. But my friend’s dad who is hitting 65 also just bought an iPad last week.

While content with titles like “10 Reasons Print’s Not Dead” by hardcore print enthusiats continue to flood the online space , the smarter folks in traditional print are quietly taking to the age-old adage – if you can’t beat them, join them.

No longer do they sit around waiting for the fad that the internet was supposed to be, fade. Not after witnessing how some of the oldest and biggest newspapers in the world were made casualties to it.

Their comeback? Conformation.

Many print publications these days employ the use of an official website where their print content is served up to online readers, sometimes free of charge. This would have been considered a radical idea once upon a time, but as consumers get more and more out of the crowded online space, they also become less and less willing to pay for content.

And it doesn’t stop there. In closely monitoring the ways in which readers are consuming media, print media has quickly taken to online trends like microblogging with tools like Twitter and creating content for mobile phone users.

And the consumers are lapping it all up.

According to a study by Yahoo, TNS, Nielsen and Synovate published in July 2010, online media consumption in the Southeast Asia region shot up to 97% up from 89% the previous year.

In the local context, dominant newspaper publishing company Singapore Press Holdings has launched mobile phone applications to allow news reading on-the-go. Broadcast media company Mediacorp started its video-on-demand service to provide viewers the flexibility to consume media at their convenience.

Now who still want your news in print?



Yahoo Blog Community 2010, Yahoo! S.E Asia releases study on Internet trends and media consumptions [online]
Available at: <> [Accessed 22 December 2010]

A Lesson on Typography

30 Dec

Good typography can enhance a design concept in multiple ways.

Here is an interesting video on the basics of typography – similar to what was discussed in tutorial.



fatxican, 2007, A lesson on typography.  Available at: <> [Accessed 30 December 2010]

Design Analysis

22 Dec

On the third and final day of our tutorial, the class launched into a design analysis exercise in small groups of 5 with some brochures and publications handed out by our lecturer.

My group’s analysis was based on a information brochure on the Mint Museum of Toys in Singapore. Below is a summary of our analysis:

Mint Museum of Toys  


Intended Audience

The brochure is an information guide intended for visitors to the museums who include tourists, toy collectors as well as families with young children. The colorful content fits the audience well as it reflects the fun element one would associate a toy museum with.

Layout and Design

The content of the 4-fold brochure is laid out carefully by sections. Its concept included a page on which exhibits are categorized by the level on which they can be found. This is extremely useful for collectors who may be visiting to view a specific collection in the museum.

On the front cover and contact information pages, the designer has made good use of white space to enhance the cover design as well as present the contact information and opening hours in a clear manner.


The textual and visual elements of the brochure employ the use of green and blue hues to integrate. The brochure uses minimal texts and employs the use of beautiful visuals to convey information.


With the exception of some quotes printed in serif, a simple sans serif font is used throughout the brochure to enhance readability. The quotes, however, in cursive hand, proved a challenge to read.


Navigating the brochure is a breeze as it frames all information within the page panels. However, to break monotony, one visual took up two panels of the brochure


The Mint Museum of Toys has produced a well-designed brochure that not only serves its purpose as a guide, it also visually entice audience who might not have intended to pick it up with its bright visuals.

Where it all began

20 Dec

This blog is the product of an assignment in Issues in Publication and Design, one of the modules covered in the University of South Australia (UniSA) BA in Communication and Media Management programme.

With this blog, I hope to demonstrate my understanding of publication and design issues and also record my observations on how these have affected print and online media.